From Cinema to Screen Space: Interactive Possibilities in Malayalam OTT Storytelling

Abstract

Malayalam OTT stories are attaining bigger audience views as they emerge with different interactivities over the time. It is now a digitally mediated screen environment that allows for new kinds of audience interaction rather than the traditional way of theatre screening. Malayalam OTT stories are attaining bigger audience views as they emerge with different interactivities over the time. While the film world debates on the clear choices and trending new narratives, Malayalam film and narrative styles always brings wonders with interpretation, ethics, and shared cultural ideas and conversations. This paper studies on how Malayalam OTT storytelling uses narrative forms to create interaction. Looking at C U Soon (2020), Minnal Murali (2021), and Pharma (2025) through the lens of transmedia storytelling and participatory culture, it claims that these stories build a space where viewers engage themselves both mentally and emotionally. It also shows how local theatres are adapting general digital patterns to the local narrative traditions.