A Study on Factors Influencing Women Consumers to Shift towards Natural Cosmetics

Abstract

The usage of cosmetics is gaining popularity around the whole universe especially with special reference to Natural cosmetics due to their health consciousness and environmental sustainability. Usage of Natural cosmetics are not meant for fashion but it has taken as a vivid role that significantly occupied its own throne in womens day to-day routine. Consumer preferences are rapidly shifting from synthetic to Natural cosmetics due to various reasons. The objective so framed is to know the various factors influencing the women consumers to shift towards Natural Cosmetics. To fulfil the framed objective, the secondary data was used. The article provides an deep insight about the various factors which influences the women to shift towards Natural cosmetics and it is suggested to the marketers and the industrialist for the betterment of their brand and to enhance the marketing strategies for the sustainable development of the cosmetic world.