A Study on Consumer Preferences on Organic Food Products in Dindigul District

Abstract

Now a day’s consumers are most aware of their health so most of the peoples are preferred organic foods. The market of organic products is growing as the number of people willing to consume organic food and consumer preference towards organic food products is ever increasing. This study aims to understand consumer preferences and awareness regarding organic food products in Dindigul District. The study will help to identify the key factors influencing consumer decisions and provide insights for producers and marketers. The objective of this study used to analyse factors influencing consumer preferences. The increasing demand for organic food products in Dindigul and extensive support by consumers coupled with its focus on health and sustainability, but supply was not enough to meet the demand; this resulted in more prices for organic products. This study aims to determine the level of consumer preferences with organic products among consumers in the Dindigul District.