Customers Perception towards Core Banking Services of Public Sector Banks in Sivakasi

Abstract

The foundation of any economy or financial system is the banking industry. Since the introduction of information and communication technology (ICT), attempts have been made to automate various banking processes through software programs to make them easier, more cost-effective, and efficient. Nowadays, most banks rely on core banking applications to manage and support their operations. Banks provide their services through multiple channels, including branches, internet banking, and automated teller machines (ATMs). The emergence of the internet and information technologies has given rise to new banking practices. Information technology has enhanced efficiency, reduced time consumption, and enabled the handling of multiple tasks simultaneously. In this context, computer software is developed to carry out key banking functions, including recording transactions, updating passbooks, calculating interest on loans and deposits, maintaining customer records, determining payment balances, and facilitating withdrawals. The software is implemented in the bank’s different branches and linked together via satellites, telephone lines, the internet, and other communication networks. The objective of the study is to analyze how customers perceive the core banking services of public sector banks in Sivakasi.