A Study on Marketing of Medicinal Products in Sivakasi

Abstract

Medicinal product is a product containing a substance or a combination of substances produced and proposed for the treatment or prevention of infections in humans or in animals, for diagnostic purposes, improvement or change of physiological functions or for succeeding other medically justified objectives. Blood and blood components anticipated to be used in transfusion shall not, under the provisions of this Law, be considered medicinal products. For a salesman, it is very tough to retain the potential buyers. The reason is the buyers are scattered and the salesman have to face a stiff competition in the market to market their Medicinal products. Recently, Doctors have in progress their own shops in their dispensaries. This is mainly due to various offers and samples being offered by the manufacturers to doctors than to chemists. In fact, it is accepted norm today. It means that if a manufacturer gives a higher margin, the turnover of the manufacturer will go up. Today doctors are not worried about brands, which are being substituted by the chemists. Rural and B class town chemists are even influencing prescribing habits in some parts of India. This is a disturbing scene and must be tackled. Henceforth, there is an imperative need to undertake a learning of this nature to find out the real causes for the problems in marketing of medicinal products and offer suitable solutions to overcome the problems identified.