A Study on the Young Women’s Awareness on Environmentally Friendly Products in Sivakasi

Abstract

Ecological issues have become increasingly significant in today’s corporate climate. Governments around the world are expressing concern over these challenges, making environmentally responsible growth a critical focus in modern business. Using eco-friendly items is one strategy that organizations can use to convey their environmental concern. Promoting goods and services on the basis of their positive environmental effects is known as “green marketing.” These products and services have to be produced or used in an environmentally responsible manner. Green marketing has emerged in large part due to growing environmental concerns. Examining undergraduate female students’ awareness of green products and determining the major determinants of their assessment of green product performance are the main objectives of this study, which involved 164 respondents. This study used ranking analysis and percentage analysis as statistical methods. The main conclusions show that environmental concern and status consciousness are positively correlated with young women’s knowledge of green products. Additionally, the study shows that respondents are especially conscious of green products in areas like dairy and personal care. These young women also report a generally high level of satisfaction with using eco-friendly products.