Effect of Google Platforms on the Buying Decisions of Internet Users in Virudhunagar District

Abstract

Marketers use advertising as an essential tool to inform consumers about their products. Due to the highly competitive market, internet advertising plays a crucial role in informing, reminding, and persuading both existing and prospective customers. As consumers spend a significant amount of time online, advertisers increasingly rely on social media platforms and online ads to reach their target audience, alongside traditional channels such as TV, newspapers, and radio. With everything now available for purchase online, the researcher examines the various ad campaigns carried out by marketers on different Google platforms and the level of customer satisfaction with their post-purchase behavior. Therefore, online advertising significantly impacts consumers’ purchasing decisions. This article aims to explore the influence of the Google platform on the purchasing decisions of internet users.