Language as a Tool for Cultural Diplomacy through International Media: Special Reference to CRI Sinhala Service

Abstract

Language is an important part of any kind of relations. Because it is the most basic way to share ideas and information. Language also indicates as reflection of culture. Language in the context of international relations could be identify s one of the main factors for the good relations and connections. China as one of the largest countries with enhancing economy has been implemented its international media named China radio International which has been spread more than 45 countries in the world. This international media is using different types of tactics and strategies to have good relations with different countries. CRI- Sinhala Service is the international media used to address Sri Lankan audience. This research has been conducted in order to identify the impact of language integrations in international media for the cultural diplomacy. This research has 3 main objectives and questions addressed through the research findings. This is qualitative research and the data collected through interviews and the content analysis. The interview sample size is 25 and the sample collected with purposive sampling method. The content analysis conducted for a moth of a period. The data analysed with using thematic analysis. It indicated that language integrations have a huge impact on the international relations and cultural diplomacy between Sri Lanka and China. Therefore, the website language using to teach the Chinese beliefs, food, festivals, daily life and etc. are very important for the audience to know overall the Chinese culture. Further the Sinhala speaking Chinese presenters making the entire media more attractive and persuasive for the audience to learn Chinese culture.